Creating Business Value and Social Value Together
I love business.
Exploring new markets, developing strategies, delivering value to customers, and growing businesses have always inspired me. Throughout my career, I have had the opportunity to lead and manage businesses across Japan and international markets, driven by a passion for the possibilities that business can create.
My interest in sustainability began with the Rana Plaza collapse in Bangladesh in 2013.
At the time, I was based in Hong Kong, working in the apparel industry and frequently traveling to Bangladesh to develop overseas operations. The tragedy, which claimed more than 1,100 lives, led me to question how far a company’s responsibility should extend across its supply chain.
Later, through studying Business Ethics and Corporate Social Responsibility during my MBA and serving on the boards of publicly listed companies, I came to a fundamental realization.
Sustainability Is a Strategy for Business Value Creation.
Respecting human rights and protecting the environment can do more than mitigate business risks. These commitments can strengthen customer and investor trust, enhance brand value, build competitive advantage, improve employee engagement, and contribute to long-term growth.
In 2021, I founded SustainaSeed with my co-founder. We initially launched a crowdfunding platform focused on the SDGs. However, we soon realized that crowdfunding alone was not providing the meaningful support we had envisioned, prompting us to rethink our approach.
Through conversations with sustainability and climate-tech startup founders, we discovered remarkable solutions that remained largely unknown to the companies and organizations that could benefit from them.
This inspired us to develop and launch SustainaSeed DB, a prototype online platform designed to make sustainability solutions from around the world more discoverable.
As we developed the platform, we identified an even more fundamental challenge: companies need more than access to solutions. They need the intelligence to determine what actions to take and how those actions can create business value.
This insight led us to evolve SustainaSeed DB into VerityBase, an AI-powered decision intelligence platform.
Our vision is a future where companies can fulfill their responsibilities to society and the environment while strengthening their competitiveness and achieving sustainable growth.
A future where business success drives positive change for society.
We are committed to making that future possible through business and technology.
SustainaSeed Inc.
Founder & CEO
Yuko Nakahata